We focus on your communication

What have startled us over and over again are the difficulties engineering / technology companies, small and large, have to make sense of communications, and understand the role communications play in the modern society. That’s why we want to serve you! We are not engineers we are communicators. But we love technology. That’s why we have always worked for leading edge technology companies.

Similar to the way that business strategy are developed, you have to develop communications strategies. And by the way, they are always tied to the business strategy. It’s rarely enough to build a website or create a couple of collateral pieces. The approach to modern communications is integrated across target groups, media and messages – not piecemeal. It is also an incremental process. Although there is an overwhelming buzz about social media and their impact, they don’t make sense unless you have defined your target groups and your messages.

Commitment and consistency are key words for all communications activities. It is simply not enough to spend 80 percent of your communications budget on an annual trade show unless you know your messages, target groups and how you define success.

Our services

Hands on!

We don’t hesitate to get our hands “dirty.”

Strategies, tactics, policies, and action

We assist you in choosing a better way forward and describe why. We work with you to develop and establish a strategy, a tactical plan, and polices. Then we help you to turn these into goal-oriented action.

Integrated Communications equals cost effectiveness

All communications is about increasing customer trust (branding) and sales. Effective communication is about more than a single brochure, or a single exhibition. Communications is inclusive. You must ensure that you are leading the communication about your company and that you have holistic approach. This kind of approach results in cost effectiveness. Your budget will give you more “mileage” and meaningful, measureable results.

International

You are running an international company. Your potential customers can be found in any country. Your tool is your website. Your site should be simple and describe your knowledge, leadership, and your products and people. Your site should distinguish you from your competitors in your niche. Your communications should reflect strength and capabilities in a fair way.

Inside and outside experience

We have lived the corporate life and know how complex international companies work. We have lived the life of a consultant working with small and large companies. We understand how much work it takes to maintain a market position, and how much more it takes to develop market opportunities. Modern communications is about sharing knowledge, enticing the customers, and looking at your activities and message from the customer’s perspective.

Seasoned / seniority

The breadth and depth of our experiences give us a strong platform to work from. We help you to find creative solutions, synergies and carry out implementation more quickly.

Network

We will of course embrace the resources you already have at hand. In addition, we have a vastly experienced international network of specialists that can help to execute the solutions we agree on.